1. Introduction
This Cookie Policy explains how KRAGO Acc s.r.o., Company ID No.: 07827911, with its registered office at Londýnská 730/59, 120 00 Prague 2, Czech Republic, email: kragoacc@gmail.com, telephone: +420 773 444 777 (the “Controller”), uses cookies and similar technologies on the website https://krago.store and how personal data may be processed in connection with them.
This Cookie Policy should be read together with our Privacy Policy.
2. Legal Framework
The use of cookies and the related processing of personal data is governed in particular by:
- Regulation (EU) 2016/679 (GDPR);
- Act No. 110/2019 Coll., on the Processing of Personal Data;
- Act No. 127/2005 Coll., on Electronic Communications, as amended;
- and other applicable legal regulations of the Czech Republic and the European Union.
3. What Cookies and Similar Technologies Are
Cookies are small text files that a website stores on a visitor’s device. They help recognize the user’s device, remember preferences, ensure the technical operation of the website, analyze traffic, and display more relevant content or advertising.
In addition to cookies, we may also use similar technologies, including pixels, tags, measurement scripts, SDKs, local storage, web beacons, embedded third-party content, and other technologies used to store or read information from a user’s device. For simplicity, all such technologies are collectively referred to in this document as “cookies”.
4. What Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are necessary for the basic operation of the website and the online store. They may be used, for example, to:
- display the website properly;
- ensure the operation of the shopping cart and checkout process;
- maintain website security;
- manage user login, where available;
- remember cookie consent preferences;
- protect against misuse and support basic technical administration.
Without these cookies, the website or some of its functions may not work properly.
4.2 Functional and Preference Cookies
These cookies allow the website to remember choices made by the user and improve user comfort and functionality. This may include, for example:
- language or regional preferences;
- saving selected settings;
- adapting the display of content;
- enabling certain enhanced website functions.
4.3 Analytics and Statistics Cookies
These cookies are used to collect information about website traffic, measure website performance, analyze visitor behavior, and improve the content, structure and functionality of the website.
For analytics purposes, we may use tools such as:
- Google Analytics;
- Hotjar or other behavior analytics tools;
- internal or external statistical and measurement tools provided by the e-commerce platform or its applications.
Analytics cookies are generally used only on the basis of your consent, unless a specific technology falls under an exemption under applicable law or is used in a form that does not require consent. In case of doubt, we apply a conservative approach and activate analytics cookies only after consent has been granted.
4.4 Marketing and Advertising Cookies
These cookies may be used for:
- measuring advertising effectiveness;
- remarketing;
- building marketing audiences;
- personalizing advertising content;
- limiting repeated display of the same advertisement;
- evaluating whether a visitor made a purchase or another conversion after interacting with advertising.
For marketing purposes, we may use tools such as:
- Meta Pixel;
- TikTok Pixel;
- advertising and remarketing tools provided by Google, Meta, TikTok or similar advertising platforms;
- marketing and automation tools provided by the e-commerce platform or its applications.
Marketing cookies are used only on the basis of your prior consent.
4.5 Cookies Related to Communication, Newsletters and Content Personalization
If we use tools for email marketing, marketing automation, communication personalization or customer segmentation, cookies or similar technologies may also be used for purposes such as:
- measuring interest in newsletters and commercial communications;
- tracking interaction with marketing content;
- personalizing offers;
- customer segmentation;
- linking website visits with marketing campaigns.
Such technologies are used only on the basis of an appropriate legal basis, usually your consent.
4.6 Cookies of Embedded Third-Party Content and External Functions
The website may also contain third-party features such as:
- embedded videos;
- map services;
- social media buttons or plugins;
- chat or contact widgets;
- security elements such as CAPTCHA or similar verification tools.
These elements may place their own cookies or access information stored on your device. If they are not strictly necessary for the operation of the website, they are activated only on the basis of an appropriate legal basis, usually consent.
5. Third-Party Services That May Be Used
In connection with the operation of the website and online store, third-party services may be used that store their own cookies or access information on your device, including in particular:
- Shopify and related e-commerce infrastructure;
- Google services, including Google Analytics and possibly related measurement or advertising tools;
- Meta services, including Meta Pixel;
- TikTok services, including TikTok Pixel, where implemented;
- Hotjar or similar analytics tools, where implemented;
- email marketing, automation and communication tools such as Klaviyo or similar services, where implemented;
- providers of embedded video content, social plugins, chat widgets, security elements and other technical or marketing add-ons, where used on the website.
The current overview of cookie categories, and where applicable the specific active providers and consent settings, is available through the cookie management interface on the website, if implemented.
6. Legal Basis for the Use of Cookies
6.1 Strictly necessary cookies are used because they are necessary for the operation of the website and online store and on the basis of our legitimate interest in ensuring the proper, secure and functional operation of the website.
6.2 Functional, analytics, statistical, marketing and other non-essential cookies are generally used only on the basis of your consent.
6.3 Any consent you provide is voluntary. You may withdraw or change your consent at any time via the cookie settings on the website, where such function is available, or through your browser settings. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
7. How You Can Manage or Reject Cookies
On your first visit to the website, you may be shown a cookie interface through which you can:
- accept all cookies;
- reject all non-essential cookies;
- manage your preferences by category.
You may later change your settings through the “Cookie Settings” link on the website, where available, or through your browser settings.
Please note that restricting certain types of cookies may affect the functionality of the website or the availability of certain services.
8. Retention Period of Cookies
Cookies may remain stored for different periods depending on their type:
- session cookies are usually stored only for the duration of the browsing session and are typically deleted once the browser is closed;
- persistent cookies remain on your device for a specified period or until manually deleted.
The exact retention period of individual cookies may vary depending on their purpose, technical settings, the service provider and the configuration of the cookie management tool. Current details may be available in the cookie management interface, where implemented.
9. Transfers to Third Countries
In connection with the use of certain cookies or third-party services, personal data may be transferred outside the European Union or the European Economic Area, especially where globally used technology, analytics, advertising, communication or embedded content providers are involved.
Any such transfer takes place only in accordance with Chapter V GDPR, in particular on the basis of an adequacy decision, standard contractual clauses, or other appropriate safeguards, where required.
10. Processing of Personal Data in Connection with Cookies
If personal data is processed through cookies or similar technologies, such processing is also governed by our Privacy Policy.
In connection with such processing, you have in particular the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request erasure of personal data where the legal conditions are met;
- request restriction of processing;
- object to processing based on legitimate interest;
- withdraw consent where processing is based on consent;
- lodge a complaint with the competent supervisory authority.
11. Contact Details
If you have any questions regarding the use of cookies or the protection of personal data, you may contact us at:
Email: kragoacc@gmail.com
Telephone: +420 773 444 777
12. Changes to This Cookie Policy
We may amend or update this Cookie Policy as necessary, especially if the technologies used, service providers, legal regulations or website functions change. The current version is always published on our website.
Effective as of: 02 April 2026